Söderberg & Partners selects Nordic Morning as their new full-service digital partner

Söderberg & Partners are going from seven digital marketing suppliers to just one. By that, the foundation is being laid for the digital transformation required by Söderberg & Partners in order to be able to expand.

Coordinating multiple suppliers can make it difficult to find, align and communicate a single strategy. Additionally, differing ways of working and tech stacks can further impede the progress that needs to be made.

Söderberg & Partners have successfully solved this challenge by selecting Nordic Morning as their new full-service digital marketing provider in the Nordics. Going from seven digital marketing suppliers to just one, this move unites the two companies in a long-term strategic partnership that allows Söderberg & Partners to leverage the broad range of competencies in the digital marketing field offered by Nordic Morning - all under one roof. The partnership also allows for further synergies and a vastly increased strategic capability to navigate the market demands of the future.

The foundation is being laid for the digital transformation required by Söderberg & Partners in order to be able to expand. As a full-service partner, Nordic Morning provides all of the services from Söderberg & Partners’ former suppliers, as well as strategic advisory. These services include a wide set of capabilities such as Web & Development, SEO, Paid Marketing, Inbound & Content Marketing and Analytics.

Matts Frost, Head of Digital Sales & Marketing, Söderberg & Partners, says: “We kicked off an extensive procurement process during Q4 2019 with the aim to partner up with a digital agency that could help us excel within digital lead generation, by combining Performance Marketing, Content production, Web Development and Marketing Automation disciplines across the Nordics. Nordic Morning truly demonstrated how to orchestrate and synchronize these capabilities effectively and hence, this was the best solution for the team at Söderberg & Partners.”

Johan Koos, Client Service Director, Nordic Morning Sweden, says: “By choosing Nordic Morning as their sole digital partner, Söderberg & Partners now has a single touchpoint to plan, execute and optimize digital initiatives across all platforms. Together we share one unifying purpose - to position Söderberg & Partners as the leading digital player within financial services in the region by offering top-notch customer experiences.”

Söderberg & Partners will now enjoy the benefits of:

• Tighter collaboration and proactivity in ways of working
• Ability to scale efforts according to market demand
• Data-driven development of services and brand-related experiences
• Cost-efficient control and overview of media spend

For more information:

Johan Koos, Client Service Director, Nordic Morning Sweden johan.koos@nordicmorning.com

Matts Frost, Head of Digital Sales & Marketing, Söderberg & Partners matts.frost@soderbergpartners.se