AWA Group chooses Nordic Morning as digital partner

Nordic Morning is excited to have won a contract to help launch a new patenting product for AWA Group, a leading intellectual property law firm with presence in Europe and Asia.

The collaboration will see Nordic Morning working with the company’s innovation department, AWA Innovation, to develop and run a marketing campaign strategy for PatAlert, a service that helps anyone who has invested in patents to keep track of, and monitor, their investments. It helps them keep up to date with competition, patenting trends and scans for risk and opportunity in an easy and affordable way.

The marketing campaign will begin in September 2019 and will include LinkedIn activation, paid media, data analytics and insights.

Mikael Winblad, Client Director at Nordic Morning says: “This is one of the most inspiring clients I’ve worked with so far – it’s great to be working with communication and marketing that’s at the forefront of innovation within intellectual property services. Together with the client, we’ve already been co-creating new ways of implementing marketing and communication. The collaboration always includes lots of laughter, which is a nice frame to our focused meetings where we strive to meet the client’s needs and help them reach challenging KPIs. We’re looking forward to developing and deepening this relationship further.”

Cathrin Johansson, Head Of AWA Innovation says: "Working with Nordic Morning has been a great journey so far. A lot of value has been brought to the table, both regarding what can be done within this campaign but also looking forward. We are very satisfied with all new insights, creativity and the professionalism provided throughout the whole experience".